Entrepreneur
I grew up talking business at family dinners. I learned the business from the inside. And over the years I understood that receiving a legacy also means finding your own way to carry it forward.
My career
I am the second generation of the Royo family's business group, and I have spent more than 15 years developing international business between Europe and the United States.
Business has been one of the great schools of my life: it has taught me to sell, negotiate, lead teams, take risks, make mistakes, weather crises and also start over.
I grew up watching my parents build a company from scratch. They taught me the value of hard work, responsibility and something that is still part of the way I work today: things don't happen on their own. You have to make them happen.
My professional path began inside the family business, but it soon took an international direction.
From 2010 my career took an increasingly international direction. I learned to open markets, understand different cultures, develop clients, build teams and make decisions far from home.
Miami ended up becoming my second home.
More than ten years ago I founded Royo USA and Probath in Miami, distribution centers for bathroom furniture that bring the collections of Royo Group, a European leader in the sector, to the United States, Central America and the Caribbean. Since then, as CEO, I have led their growth and development in these markets.
As a second-generation board member of Invext Corporation, the Royo family's business group, I take part in the challenge of managing not only companies and investments, but a legacy we want to last for generations. In the United States I founded Invext USA, the family office's real estate investment division, while within the group my contribution is especially tied to impact, social responsibility and the human dimension of the family legacy.
Through Royo Ventures I support companies that want to grow and expand internationally into the United States, Central America and the Caribbean, combining advisory services, market knowledge and local infrastructure. After more than a decade doing business from Miami, I put that experience at the service of other companies to build bridges between European businesses and opportunities in the Americas.
Business family
As a daughter. As a sister. As an entrepreneur. As second generation. I have lived it from the inside.
My parents built a company from scratch, with no business degrees and no manuals telling them how to do it.
Our generation arrived far better prepared academically. But over time we discovered there were things no MBA had prepared us for.
Working with your parents. Making decisions with your siblings. Keeping a business argument separate from a family meal. Finding your own space without giving up the legacy. Talking about succession. Managing personal differences. Learning when to defend an idea and when to listen.
And that has taught me that protecting a family business also means protecting the relationships behind it.
Today the third generation is starting to grow, and I am even more certain that preparing them to run companies won't be enough. We will also have to prepare them to manage relationships, emotions, responsibility and legacy.
Shall we cross paths?
I take part in conversations, conferences and gatherings on family business, second generation, leadership, international expansion and the human dimension behind any business. I am also open to projects, collaborations and business opportunities that make sense with my career and my values.
Let's talk